New Mission Initiative: Cinema Campaign

Cathnews carries a story about a new cinema-advertising campaign to be used this Christmas throughout Australia:

Archbishop Bathersby said the cinema ad is brief and non-intrusive, showing a montage of images of Catholic life while asking, Have you ever wanted to know what Catholics believe?”

“Boxing Day is the biggest movie-going day of the year and we are excited about this new method of taking the message of Christ and the Church out to the broader Australian community,” he said.

“Similarly, the New Year period can be a time when people reassess where their life is heading and often look for what is missing in their life.

“Perhaps, in the quiet darkness of a movie theatre, they will be prompted to find out more about how the Catholic faith can help them find the peace they are searching for.”

The ads will be shown during Jerry Seinfeld’s debut animated movie, The Bee Movie from December 6-19 and also during Atonement, showing between 26 December and 9 January.

And before "The Golden Compass" perhaps?